Head of Growth - Memberships Team

The opportunity

Goalhanger is the UK's leading independent podcast publisher, with a portfolio of shows reaching millions of listeners weekly. We have built a paid membership product that converts a small fraction of our organic listening audience into recurring revenue, and we are now ready to scale it deliberately.

This role owns that scaling. The person we hire will inherit the foundations of a “conversion machine”, including websites, landing pages, attribution, and an emerging data capture and conversion funnel, and will be responsible for turning that into a serious membership business. 

The opportunity is sizeable: we have a large, engaged organic audience already listening (over 80m monthly), and our current conversion rates suggest meaningful headroom.

This is not a role for someone who wants to spend big on paid acquisition from day one. It is a role for an operator who understands that converting a passive podcast audience into paying members is a specific craft, different from D2C e-commerce and different from SaaS, and who is excited by the puzzle of building that conversion machine.

What you will own

Converting our organic audience

Our biggest asset is the millions of people already listening to our shows. Your primary job is designing and operating the systems, including, in-show promotion, marketing of member-exclusive content, community, email funnels, and landing pages, that convert listeners into members. This requires close partnership with show production teams, who control the most valuable real estate: the shows themselves.

The growth experimentation engine

Run a structured testing programme across messaging, offers, pricing, trials, onboarding, content access, and retention mechanics. Maintain a clear backlog with hypotheses, success criteria, and scale or kill decisions. We expect rigour, not gut calls.

Paid media as an amplifier, used surgically

You will have a paid budget, but the bar for spending it is high. Paid media accelerates proven funnels and supports launches; it does not substitute for organic conversion mechanics that have not been built yet. 

What we are looking for

Essential

• Demonstrated experience scaling a subscription, membership, or recurring revenue product through a meaningful inflection point, ideally taking something from early traction to serious commercial scale

• Operational fluency in D2C and direct membership marketing, including CTR, CVR, LTV, CAC, cohort analysis, and attribution

• Hands-on experience running paid media campaigns. You do not need to be a paid specialist, but you need to know enough to brief, judge, and challenge

• Strong working knowledge of CRM and marketing automation platforms such as HubSpot or equivalent

• Genuine understanding of consumer behavioural psychology and how it translates into conversion mechanics

• Track record of building and running structured experimentation programmes

• Experience working closely with content or product teams, with comfort in the collaboration this requires, including when it means slowing down

Desirable

• Experience in podcasting, audio, publishing, or another content led business

• Familiarity with the specific challenge of converting audiences from third party platforms (where you do not own the user relationship) into direct paying members

• Experience managing and developing a small team

Not what we are looking for

• Someone who wants to start by spending a large paid acquisition budget

• A pure brand marketer or comms specialist

• Someone looking to build their own empire from scratch. The foundations are already in place, and this role sits within an existing commercial structure

How to apply

Equality, Diversity & Inclusion

Goalhanger is committed to building a diverse and inclusive workplace where everyone feels valued and supported. We actively encourage applications from people of all backgrounds, communities, and experiences.

Adjustments & Accessibility

We want our recruitment process to be as accessible as possible. If you require any reasonable adjustments at any stage of the application or interview process, please let us know and we will be happy to discuss how we can support you.